Privacy policy
Last updated: 19 March 2026
Who we are
This website is operated by YIMBY Alliance, a campaign organisation advocating for street votes policy. Our website address is https://streetvotes.org.uk.
What data we collect
Sign-up form
When you sign up to support the campaign, we collect your first name, last name, email address, and postcode. We use this information to:
- Send you updates about the street votes campaign
- Demonstrate geographic demand for the policy to government
- Contact you about local street votes activity in your area
Cookies
We use a first-party cookie (sv_cookie_consent) to record your cookie preferences. If you accept cookies, we also load the Meta (Facebook) Pixel to measure how people find and use this site. We do not use any other third-party cookies.
How we store your data
Sign-up data is stored in Mailchimp, which acts as our data processor. Mailchimp complies with GDPR through Standard Contractual Clauses. We do not sell, rent, or share your personal data with any third parties for their marketing purposes.
Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
- Object to processing of your data
- Lodge a complaint with the Information Commissioner's Office (ICO)
Consent and double opt-in
When you sign up, we use GDPR-compliant double opt-in. This means you'll receive a confirmation email and must click a link to verify your subscription. You can unsubscribe at any time using the link in any of our emails.
Analytics and advertising
If you accept cookies, we use the Meta Pixel to understand how visitors find our site through Meta advertising. This helps us use our campaign budget effectively. The Pixel is only loaded after you give consent.
When you submit the sign-up form, we also send a server-side event to Meta using their Conversions API. This helps us measure how effectively our advertising reaches people who support street votes. The data sent is cryptographically hashed (SHA-256) before transmission and cannot be used to identify you personally.
UTM parameters
We use UTM parameters in advertising links to understand which campaigns bring visitors to our site. These parameters are stored temporarily in your browser session and are not shared with third parties.
We may use aggregated, anonymised postcode data (not individual data) to demonstrate geographic demand for street votes to government and media.
Data retention
We retain your data for as long as the campaign is active or until you request deletion.
Contact
For any privacy-related queries, or to exercise your rights, please contact us at team@yimbyalliance.org.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date.